Guess Brand Gains Eyewear Manufacturer in Unorthodox Move
Guess Eyeglasses
In the late 1980s, Guess was a brand already well-known for invention. The American business quickly became the pioneer of the designer jean crusade that took place in the early 1980s. With its peculiar three zipper fashion of blue jean, Guess was the beginning brand to advertise designer jeans. Soon thereafter the other style labels quickly followed suit. From that point on, like many brands do after acquiring sizeable success, Guess broadened into different fashion-based ventures. By 1984, the label once again made waves in the fashion sector after premiering their line of designer watches. The watches, such as the jeans before them, were extremely popular. As time rolled by, Guess found themselves diving further into other marketing opportunities by creating several assorted collections of accessories, such as belts, hats, and now designer Guess Eyeglasses.
Morocco invokes a sense of trend-setting elegance of Europe. This harkens back to an afternoon spent on a yacht in the Riviera, sipping champagne. Concurrently, California has a laid back attraction, that is all-American in its delivery. An unbuttoned and not-so-put-together look gives the vibe of an afternoon spent catching waves flowing seamlessly into an evening sitting around a bonfire. By taking both of these distinct elements, Guess is able to create eyeglasses like no other company in the world. Guess brand style is known as both avant garde and simply chic. The Guess brand versatile reputation stems from the mixture of the founders homeland of Morocco and their adopted home state of California. The ease and tranquility of the water aside, both of these lands couldn’t be and more different than the other.
