Xavier Buyse Shows Advertisers How Its Done
With the announcement that Google will shortly be buying mobile ad company Admob things could really hot up in the mobile ad space, with Google as did Xavier Buyse from ADS Media clearly noticing an opportunity which cannot be missed. The development of this industry is also evident in the growing industry for devices which are operated via a touch screen which ADS Media’s CEO Xavier Buyse will hope continues. Touch screen is at the moment most people associate with the iPhone which has outperformed all others in the space with its smooth design and intuitive interface. In such a quickly expanding space though there is nothing to say that this trend will carry on as other big players see the opportunity to carve themselves a piece of the action.
The marketing industry has long been a sort of black art with a murky Return On Investment, and for a simple reason: Clients rarely know for sure who sees their ads, and not least if the ads have any influence on anyone or not. Even though companies spend a a huge amount of money every year on marketing, those adverts often end up being irrelevant to the people who see them. On average, Americans are subject to some three thousand essentially random pitches per day. Two-thirds of people canvassed in a huge market research study said they feel “constantly bombarded” by ads, and lots said the ads they are exposed to have little or no relevance to them. It’s no surprise then that so many people hate and ignore adverts, and so many business owners feel gun-shy about spending in big campaigns.
The World Wide Web has begun to change all that. The capacity to measure the impact of an advertisement simply by counting how many people click on it, and to link advertisements to search-engine results, in huge part pushed Internet advertising to $9.6 billion in 2004, a 33% improvement from 2004. Mobile marketing is in for a bright time ahead; a fact which has not missed ADS Media’s CEO Xavier Buyse moving on a few years to 2014, and the mobile marketing market is expected to grow a staggering $2 billion per annum. Mobile marketing has shown impressive steady development through all of 2008, and 2009 so far in a space where spending overall is reducing year on year.
